Organic performance metrics are powerful indicators of whether your brand is growing or shrinking. Understanding your market, knowing who is leading, and how they are doing it is crucial to making impactful, innovative business decisions. Our Brand Index gives you a competitive edge by analyzing the top 50 brands in each UK vertical, assessing Brand Search Volume, SEO Performance, and Social Growth. This reveals who is winning and how you can position yourself to compete effectively.
As specialists in organic growth, our mission is to get your brand noticed, considered, and chosen. We created this tool to empower you with the insights you need. Check out our simple ‘How to Use It’ guide and explore more details on our sources and methodology.
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From the top 50 biggest brands per vertical in the UK, these are the top 5 with the strongest growth score across SEO, Branded Search Interest and Social following. Please select a category from the white bar above:
+167%
Brand Growth Score
+127%
Brand Growth Score
+121%
Brand Growth Score
+108%
Brand Growth Score
+96%
Brand Growth Score
From the top 50 biggest brands per vertical in the UK, these brands have the weakest growth score across SEO, Branded Search Interest and Social following. Please select a category from the white bar above:
-23%
Brand Growth Score
-23%
Brand Growth Score
-22%
Brand Growth Score
-21%
Brand Growth Score
-21%
Brand Growth Score
Use the arrows to sort the top 50 brands and view their growth changes across SEO, Search Interest, and Social. For further insights on specific brands, scroll down to play with the graphs below.
| Rank | Brand Keyword | SEO Growth Score | Search Interest Score | Social Following Growth Score | Growth Score | |
|---|---|---|---|---|---|---|
| 1 | Urban Decay | +903% | -4% | 0% | +167% | Growth comes from very low point due to migration from urbandecay.co.uk |
| 2 | Shark | +372% | +1% | +8% | +127% | |
| 3 | Summer Fridays | +310% | +45% | +9% | +121% | Top 10 keyword ranking growth |
| 4 | Peloton | +607% | -6% | 0% | +108% | UK ecommerce-only site launched August 2024, blog on main domain still ranking. Big winner of August 2024 algo update |
| 5 | Rhode | +220% | +47% | +22% | +96% | Brand only launched in August 2022 so growth from low starting point |
| 6 | Car Supermarket | +127% | +4% | 0% | +66% | |
| 7 | Harrods | +161% | +7% | +18% | +62% | Huge seasonal branded search interest in Nov/Dec skewing search growth, normal for brand |
| 8 | Allianz | +134% | +34% | +2% | +57% | |
| 9 | Howden Insurance | +101% | +4% | 0% | +52% | Completely new site, launched month of first data, September 2023 |
| 10 | Le Creuset | +120% | +6% | +10% | +46% | |
| 11 | P Louise | +106% | +17% | +1% | +41% | Natural increase in branded search interest and therefore branded rankings and traffic |
| 12 | Zopa | +87% | +5% | +23% | +38% | |
| 13 | Gymshark | +90% | +3% | +20% | +38% | |
| 14 | Vinted | +99% | +4% | +5% | +36% | Lots of ranking performance fluctuation and volatility skewing average growth |
| 15 | MyVoucherCodes | +240% | -2% | 0% | +35% | Was ranking poorly but rewarded after August's core algorithm update |
| 16 | Revolut | +92% | +7% | +3% | +34% | |
| 17 | Marks and Spencer | +95% | +1% | +3% | +33% | |
| 18 | Bose | +152% | 0% | +1% | +33% | |
| 19 | Samsung | +85% | +2% | +7% | +32% | |
| 20 | Honda | +87% | +4% | +1% | +31% | 300% increase in Top 3 rankings in May 2024 |
| 21 | British Airways | +86% | +2% | +1% | +30% | |
| 22 | Moneybox | +64% | +18% | +6% | +29% | |
| 23 | Budget Insurance | +56% | +2% | 0% | +29% | |
| 24 | Paysafe | +76% | +1% | +6% | +28% | |
| 25 | Armani | +52% | +1% | +21% | +25% | |
| 26 | Brooks Running | +63% | +9% | +1% | +24% | |
| 27 | Matalan | +100% | -2% | +18% | +24% | |
| 28 | Decathlon | +58% | +4% | +6% | +23% | |
| 29 | Nespresso | +80% | 0% | +31% | +22% | |
| 30 | Big Motoring World | +41% | +4% | 0% | +22% | |
| 31 | GoSkippy | +37% | +8% | 0% | +22% | |
| 32 | iwoca | +57% | +6% | +2% | +22% | |
| 33 | Aviva | +61% | +1% | +2% | +21% | |
| 34 | Nintendo | +169% | 0% | 0% | +21% | Rewarded in March 2024 algo update |
| 35 | Allica Bank | +33% | +9% | 0% | +21% | |
| 36 | Coach | +54% | +8% | +1% | +21% | |
| 37 | Falke | +59% | +1% | +2% | +21% | |
| 38 | Lululemon | +57% | +4% | +1% | +21% | |
| 39 | Very | +40% | +1% | +18% | +20% | |
| 40 | Travel Republic | +2% | 0% | +96% | +19% | |
| 41 | Trivago | +51% | +3% | +3% | +19% | |
| 42 | Adanola | +36% | +15% | +5% | +19% | |
| 43 | Refy | +45% | +5% | +7% | +19% | |
| 44 | KitchenAid | +45% | +7% | +4% | +19% | |
| 45 | ASICS | +41% | +13% | +2% | +19% | |
| 46 | Molton Brown | +51% | +4% | +1% | +19% | |
| 47 | Esure | +13% | -1% | +82% | +18% | |
| 48 | Hiscox | +47% | +2% | +2% | +17% | |
| 49 | Ralph Lauren | +43% | +6% | +1% | +17% | |
| 50 | Compressport | +45% | +1% | +3% | +16% | |
Want to see how you or your competitors are doing? Select up to four brands you'd like to see from the dropdown to learn more about their performance.
The Brand Index pulls data from the following list of third-party sources and focus on three key performance metrics:
Brand Search Volume
Source: Google Adwords API
This looks at the YoY and MoM fluctuations of people searching for the highest volume branded keyword for each brand on Google in the UK. (This is usually the brand name).
SEO Performance
Source: Semrush API
This looks at estimated monthly traffic a site is expected to receive and the number of estimated keywords for which the website ranks in search results for over the last 2 years.
Social Growth
Source: Social Blade API
This looks at Instagram stats to report on the growth and decline in a brand's following on a monthly basis.
Each brand is awarded an overall Growth Score based on a weighted average of the following data points:
• MoM & YoY SEO traffic Growth
• MoM & YoY SEO Keyword Growth
• MoM & YoY Search Volume Growth
• MoM & YoY Instagram Follower Growth
Note: For V1 of the Brand Index, we decided to report on the metrics above only, with a view to expand to additional platforms like TikTok once we gain an understanding of how people are interacting with the index and what will add more value to the tool moving forward. Due to the complexity of looking at sites with multiple categories, we are reporting on the overall domain traffic of a site, rather than splitting them out into subsections at this time. The index will be updated on a monthly basis once data becomes available from the above sources.
